Sorted is a digital marketplace platform designed to connect everyday clients with verified skilled artisans and white-collar professionals — spanning trade services like plumbing, electrical work, and repairs, to corporate solutions like legal advisory, accounting, and web design.
Challenge
Navigating service marketplaces often presents a distinct dual-friction problem: clients face anxiety over inconsistent work quality and financial risk, while skilled professionals struggle with trust deficits and fair compensation delivery.
Project Overview
Sorted is a digital marketplace platform designed to connect everyday clients with verified skilled artisans and white-collar professionals — spanning trade services like plumbing, electrical work, and repairs, to corporate solutions like legal advisory, accounting, and web design.
Designed to Bring People Together
The mood board helped shape Sorted as a brand built around trust, connection, and ease. The imagery of linked people, shared conversations, and supportive gestures reflects how Sorted connects users with reliable professionals when they need them most. Strategic visual references, alongside clean and confident logo styles, informed an identity that feels bold, approachable, and dependable—making the process of finding trusted services feel simple and well organised.
Results
The new brand identity and cohesive marketplace interface successfully bridged the trust gap between everyday clients and verified local artisans. By establishing a professional, approachable visual system and streamlining the service-discovery flow, Sorted achieved higher user retention and significantly reduced booking friction across the platform.
Average Trust Rating
Booking Conversion
