GAO Advisory is a specialized startup advisory brand dedicated to guiding entrepreneurs and early-stage companies through the complexities of growth, strategy, and scaling. The goal of this project was to translate their professional expertise into a compelling and accessible social media presence.
Challenge
As a Pan-African consulting firm operating at the intersection of strategy, law, and capital, GAO Advisory is trying to solve the problem of organisational blind spots and system failures caused by low trust, compliance gaps, and misaligned communication in emerging markets.
Project Overview
The rationale behind the logo was to combine the initials of the founder to form G-A-O to form a monogram. This is a common practice whereby Law firms usually use the founders' or partners' last names because of professional ethics rules, personal accountability, and long-standing tradition. The typeface was chosen to potray professionalism demonstrated using a serif font
Results
The new website gave Lumen Collective a stronger online presence and a more polished way to present its work. The improved user experience helped visitors spend more time exploring projects while making inquiries feel effortless.
Increase in Profile Visits Following the Brand Launch
Brand Cohesion across all platforms
